Hi all, in my last article I promised to do a case study of small businesses using social media marketing to work wonders. Whilst on my search for material on this topic, I came across a compelling presentation by Hubspot on slideshare. The article is so spot on and the case studies are just perfect for any small business owner that needs either inspiration or the final piece of the puzzle to convince him/herself. Please do read and don’t forget to share your thoughts in the comments section.
Summary of Case Studies
About: The company helps clients develop solutions for dealing with hazardous waste and other programs related to environmental issues.
Social Media Approach: SEO, Blogs, and Linkedin
Results: Generated 1.2 million in Revenue through qualified leads
2. AJ Bombers:
About: Burger Joint in Milwankee, WI
Social Media Approach: Twitter, Facebook and Foursquare
Results: Used foursquare to organise an event resulting in 231 check ins (single best day of sales ever). In 6 months, revenue grew 60-80%!
About: Give community banks access to the tools and resources traditionally available only to large institutions.
Social Media Approach: SEO, Blogs, inbound marketing
Results: Increased leads and website traffic. Used data and observation in Social Media as intelligence to help inform overall business strategies
About: Luxury Pools and Spa
Social Media Approach: SEO, Blogging, Youtube
Results: Advertising cost reduced by 70%, website traffic increased 300-400% average, Organic generated leads increased over 400%
Advise for All Industries
1. Start Blogging today: It is a powerful driver of organic traffic
2. Focus on what works for you: Do not try to do everything. focus on the right medium
3. Use a content management system: This gives you control over your website. Use WYSIWYG (What You See Is What You Get) software like WordPress, tumbler or blogger. Any lay-person can create and manage your blog without any technical knowledge
Are you a small business owner? What is your experience with social media marketing? I will like to hear from you
Post by: Billings John Tanaa